MIDO, an acronym for "Mostra Internazionale dell'Ottica," is the world's largest trade fair for optics and eyewear. Held annually in Milan, Italy, it attracts professionals from around the world, including eyewear manufacturers, designers, opticians, buyers, and journalists.
When and where does MIDO 2025 take place?
The 2025 edition of MIDO took place from February 8 to 10 at Fiera Milano Rho, Milan's exhibition center.
Why attend MIDO 2025?
- Discover the latest trends: MIDO is the ideal place to get a sneak peek at new collections of eyeglasses and sunglasses, as well as innovations in lenses and optical equipment.
- Meet key industry players: The show brings together the biggest brands and most influential professionals in the optical industry. It's a unique opportunity to network, expand your network, and find new partners.
- Learn about market issues: MIDO offers conferences and workshops led by experts, which provide a better understanding of market trends, technological developments and the challenges of the profession.
- Enjoy Milan's atmosphere: Milan is the capital of fashion and design, a dynamic and pleasant city to visit. Take advantage of your stay to discover the city's treasures and its gastronomy.
MIDO in figures (2024 edition):
* More than 1,200 exhibitors
* More than 40,000 visitors
* More than 150 countries represented